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Go to the shopThe journey began with uncertainty about which career to follow. Engineering was the plan, until a spiritual reorientation made it clear that something else was being asked.
The turning point came with a fragrance called God of Fire. After praying about it, the Bible opened to Jeremiah 32 — a passage about stewardship of a business, and about the misuse of blessing.
That evening came a vision of the whole thing: the design of the bottle, the packaging, and the store itself. Each fragrance since has drawn on a biblical figure or theme, and the purpose has not changed — to inspire faith, confidence and excellence through scent.